A client wants an intermediary who will shop the whole market and act primarily in the client's interest. The most appropriate is a(n):
A broker (or independent financial adviser) acts for the client and can source cover across the market. A tied agent represents one insurer (A), a managing agent runs a Lloyd's syndicate (C), and a reinsurance underwriter accepts risk rather than advising clients (D).
Whole-of-market, client-side representation points to a broker/IFA, not a tied agent.
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