The suitability standard is described as 'rules-based'. Under it, a representative must satisfy applicable rules such as Section 36 of the Financial Advisers Act, which requires that the representative:
The text states the suitability standard is rules-based and that Section 36 FAA requires financial intermediaries and their representatives to have a reasonable basis for any recommendation made in respect of an investment product to a person who may reasonably be expected to rely on the recommendation.
Avoiding all conflicts is a fiduciary (principles-based) obligation, not the rules-based reasonable-basis requirement of the suitability standard.
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